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- W1522375035 abstract "Contents Understanding the Marketing Concept * Professional Services Marketing * The Anatomy of a Professional Services Marketing Plan * Client Management--A Critical Tool * Promoting Professional Services * Managing in a Professional Services Environment * Trade Area Analysis, Site Selection, and Facility Design * Communication--The Key to Success in Professional Services Marketing * Professional Services Marketing in the Future * Index" @default.
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- W1522375035 date "1993-01-20" @default.
- W1522375035 modified "2023-09-23" @default.
- W1522375035 title "Professional Services Marketing: Strategy and Tactics" @default.
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