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- W1523722023 abstract "Consumers or the Customers are valuable assets for any organization as they are the ultimate destination of any products or services. Since, they are the ultimate end users of any product or services, thus, the success of any organization depends upon the satisfaction of the consumers, if not they will switch to other brands. Due to this reason, the satisfaction of the consumers becomes priority for any organizations. For satisfying the consumers, one has to know about what consumer buy, why they buy it, when they buy it, how and how often they buy it and what made them to switch to other brands. The present paper is an attempt to study the shampoo buying patterns among the individuals. The study also examines the various factors specially advertisement, which influence the consumers to buy a shampoo of particular brand and reasons for their switching to other brands. Results revealed that advertisement has significant impact on consumers’ mind, when they buy any particular product. Results also says that consumers switch to other brands after watching endorsements, consumers buying pattern was also studied with special reference to different shampoo brand. Brand awareness was also measured. Advertisement impact was also seen as major reason for switching to other brand. It was also seen that consumers often switch to other brands occasionally. The present study was done on college girls." @default.
- W1523722023 created "2016-06-24" @default.
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- W1523722023 date "2014-03-01" @default.
- W1523722023 modified "2023-09-24" @default.
- W1523722023 title "CONSUMERS’ BUYING AND SWITHCING BEHAVIOR DUE TO ADVERTISEMENT: A STUDY ON SHAMPOO BRANDS" @default.
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