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- W1524367465 abstract "This article explores how gay rights activists use rhetoric, psychology, social psychology, and the media - all the elements of modern marketing - to position homosexuality in order to frame what is discussed in the public arena and how it is discussed. In essence, when it comes to homosexuality, activists want to shape 'what everyone knows' and 'what everyone takes for granted' even if everyone does not really know and even if it should not be taken for granted." @default.
- W1524367465 created "2016-06-24" @default.
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- W1524367465 date "2002-09-25" @default.
- W1524367465 modified "2023-09-25" @default.
- W1524367465 title "Selling Homosexuality To America" @default.
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