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- W1526198446 abstract "Considering the growing presence of non-gaming amenities in a mature casino market such as the Las Vegas Strip, this study examined the relationship between entertainment and casino-operated restaurant revenues. Using the internal data of a Las Vegas hotel casino, this research found a statistically significant and positive relationship between daily show headcounts and restaurant revenues. This finding seems to imply that customers attending shows are likely to patronize restaurants in the casino on the same trip. The positive relationship between entertainment and restaurant business volumes suggests that casino executives should consider leveraging show traffic with additional revenue-enhancing venues such as restaurants in order to optimize property cash flows." @default.
- W1526198446 created "2016-06-24" @default.
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- W1526198446 date "2009-01-01" @default.
- W1526198446 modified "2023-09-27" @default.
- W1526198446 title "Estimating the Impact of Entertainment on Restaurant Revenues of a Las Vegas Hotel Casino" @default.
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