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• W1530973262 abstract "Abstract A study is presented that examines the influence of print and online catalogs on consumer information processing. Petty and Cacioppo's (1979) elaboration likelihood model and research from the field of humancomputer interaction are used to hypothesize differences in consumer information processing when exposed to retail catalog information via print and online communication modes. Theory suggests, and results support, that a print catalog is more effective at stimulating cognitive elaboration and positive affect than a direct extension of the print catalog online. Implications for academics and practitioners are discussed." @default.
• W1530973262 created "2016-06-24" @default.
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• W1530973262 date "2002-02-05" @default.
• W1530973262 modified "2023-10-03" @default.
• W1530973262 title "Print and Online Catalogs" @default.
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• W1530973262 doi "https://doi.org/10.1300/j049v10n01_03" @default.
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