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• W1532116722 abstract "With the increasing call for accountability of public relations spending, measuring the contribution of public relations to company’s effectiveness is a requirement for business success. Many companies have taken a limited view of the impact that public relations can have on overall company’s effectiveness. This paper deals with the value or more specifically, the contribution of public relations to overall company's effectiveness and hypothesizes that public relations impact on company’s effectiveness. The paper consists of two parts: the theoretical framework for the role of public relations for the overall effectiveness of the company and the empirical analysis, based on the primary data collected. An analysis of the data in the sample of Slovenian companies is used to address the research question regarding the relationship between two concepts. This research confirms positive relationship between dependent variable public relations and the independent variable company’s effectiveness." @default.
• W1532116722 created "2016-06-24" @default.
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• W1532116722 creator A5042792313 @default.
• W1532116722 date "2013-01-01" @default.
• W1532116722 modified "2023-09-28" @default.
• W1532116722 title "Public Relations Contribution to Company’s Effectiveness" @default.
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• W1532116722 doi "https://doi.org/10.2139/ssrn.2238970" @default.
• W1532116722 hasPublicationYear "2013" @default.
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