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• W1532350418 abstract "The main objective of this study is to empirically test a fourth-order hierarchical model of experiential value in an online book and CD setting. In addition, we provide empirical evidence for the role of hedonic and utilitarian value components in creating attitudinal and behavioral loyalty. Finally, we develop an online customer typology, based on the underlying value sources. Based on a sample of 190 visitors of online book and CD retailers, we used PLS to test a third and fourth order hierarchical model of experiential value, emphasizing a hedonic (intrinsic) and utilitarian (extrinsic) value component and the existence of the holistic concept of experiential value. Our results demonstrate that experiential value consists of the third order components hedonic (intrinsic) and utilitarian (extrinsic) value. Both value aspects impact attitudinal loyalty ultimately leading to behavioral loyalty which is also directly affected by utilitarian value. Finally, a nonhierarchical (k-means) cluster analysis identified four segments of online visitors: hedonists, utilitarians, active negativists, and reactive positivists." @default.
• W1532350418 created "2016-06-24" @default.
• W1532350418 creator A5031824280 @default.
• W1532350418 creator A5042054301 @default.
• W1532350418 creator A5086196697 @default.
• W1532350418 date "2005-01-01" @default.
• W1532350418 modified "2023-09-27" @default.
• W1532350418 title "Experiential value: a hierarchical model, the impact on e-loyalty and a customer typology" @default.
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• W1532350418 doi "https://doi.org/10.26481/umamet.2005017" @default.
• W1532350418 hasPublicationYear "2005" @default.
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