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- W1532458478 abstract "Getting a handle on what drives a consumer to choose a fake, illegal productis a complex job. Motives vary widely, from price and easy access to socialacceptability and a perception that a counterfeit purchase is a game, which fallsoutside the law and to which there are no consequences. And, consumers includeweak government commitment to fighting and prosecuting counterfeiting amongtheir motives – or excuses – to look the other way.In this research the focus is on the demand side of the marketplace, i.e. theconsumer. The researcher wishes to investigate about consumers’ ethics towardspiracy and examine factors that motivate them to purchase pirated DVDs andCDs. In the previous study made by Shoham (2008) the factors that may influenceconsumers’ willingness to engage in software and CD piracy were analyzed, theyare relativism perception, moral/ethics and attitudes to piracy. This is a replicationof the research made by Shoham (2008) taking place in Yogyakarta, Indonesia.The research findings brought by 226 questionnaires have led the writer tothe conclusion that: Moral Equity, attitudes toward the act and Relativism doaffect individual’s willingness to engage in software and CD piracy, howeverRelativism does not have enough significance." @default.
- W1532458478 created "2016-06-24" @default.
- W1532458478 creator A5023504947 @default.
- W1532458478 date "2010-09-06" @default.
- W1532458478 modified "2023-09-27" @default.
- W1532458478 title "THE IMPACT OF MORAL EQUITY, RELATIVISM ANDATTITUDE ON INDIVIDUALS’ PIRACY BEHAVIOR" @default.
- W1532458478 hasPublicationYear "2010" @default.
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