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- W1534165844 abstract "The exponential decline in economic growth and competitiveness, coupled with a growing number of complex social problems are creating challenging times for policy makers. Complex and multifaceted issues cannot be solved by government alone and therefore, social marketers need a more sophisticated and comprehensive understanding of ways to inform policy and shape strategies. Systematic reviews offer an evidence-base to close the strategic gap between theory and practice. This paper will illustrate through a strategic social marketing perspective, how systematic reviews can actively facilitate partnerships between social marketers, researchers and policy makers, at both upstream and downstream levels through an innovative co-created networked approach." @default.
- W1534165844 created "2016-06-24" @default.
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- W1534165844 date "2010-06-09" @default.
- W1534165844 modified "2023-09-27" @default.
- W1534165844 title "Systematic Reviews: Their Emerging Role in the Co-Creation of Social Marketing Value" @default.
- W1534165844 hasPublicationYear "2010" @default.
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