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- W1535199818 abstract "Business Analytics has made a paradigm shift in the way fi rms execute their operational, tactical and strategic objectives. Sky is the limit to explore the scope and opportunities in the current context. Business analytics tools are quite useful in usage analysis, product affi nity, human resource management, campaign effectiveness and fi nancial intelligence applications. Key issues behind business analytics are to build a performance management and proper business analytics strategy. So the fi rms should clearly understand the business objectives and metrics. These tools increase fi rm's agility, decrease operating costs, improve customer loyalty and acquisitions. There is a trend now to gradually replace traditional and licensed software purchases in fi and to adopt subscription based business models. In past, business fi rms were using data analysis tools in a spontaneous way. However, latest advances in Business analytics technology is playing an important role in automating the analysis process and enabling both data analysis experts and business users to interpret data more easily and quickly. Business analytics are key differentiators, which provide competitive edge to companies across industries. Data mining and analytics techniques which have long been used in the information technology domain are moving into the world of real time and end user personalization. Business analytics are defi ned as the extensive use of data, statistical and quantitative analysis, explanatory and predictive modeling, and fact based decision making. The fi eld is a subset of business intelligence. The key consumer of analytics is the business user whose job is not directly related to analytics but who must use analytical tools to improve the result of a business process along profi t or time to market." @default.
- W1535199818 created "2016-06-24" @default.
- W1535199818 creator A5091657982 @default.
- W1535199818 date "2011-01-01" @default.
- W1535199818 modified "2023-09-23" @default.
- W1535199818 title "Business Analytics : A tool for Organizational Transformation" @default.
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