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• W1535536449 abstract "CASE DESCRIPTIONThe primary subject matter of this case concerns business ethics and media ethics. The case can be used to explore the important connection between TV and corporate ownership of the in a business ethics or media ethics course. A secondary issue examines outsourcing. Students are asked to analyze data and issues in order to determine whether corporate ownership of the media presents a conflict of interest among SBUs. The case has a difficulty level of two. The case is designed to be taught in two class hours and is expected to require 8-10 hours of outside preparation by students.CASE SYNOPSISWalter Lipscott, VP of the News Division of ZBN, a wholly owned media subsidiary of the LRV conglomerate, Scott Drewhurst, the 30 year old nephew of the majority stockholder, Merrill Chandler, and Thadius Rockwell, Washington veteran investigative reporter for 45 years sat in Walter 's office sharing a bottle of scotch and ruminating over how journalism has changed over the past 4-5 decades. the old days, journalists were tough-nosed, no nonsense reporters who went after the story, Walter stated. Those guys who covered the White House were considered the 'elite' of our industry; they were not afraid to ask the tough questions of the administration. Today, journalism has become a matter of sound bytes, selectively edited for marketing You are right, Walter, chimed Thadius. my early career as a cub reporter, I was 'hungry' for a story. The editorial staff trained me to find the truth-go after the facts no matter where they may take you. It seems we lost our way when the became big business in the 80s and 90s.In order to address industry-wide declining viewership, and corporate's push for profits, Walter established a strategy team to plan a direction for the division. The team discussed two primary options: charge other LRV SBUs (Strategic Business Units) for positive news coverage of their operations, in essence covert advertising; and outsourcing of the news. In the former case, the team is faced the issue of how ZBN should cover a story about a LRV power plant which is dumping a highly deadly poison into a rural watershed. In the latter case, the team must consider the human toll involved in further reducing its staff. In both scenarios, the team must evaluate profits juxtaposed with ethical considerations.ZBN NEWSWalter Lipscott, VP of the News Division of ZBN (Zephyr Broadcast Network), a wholly owned media subsidiary of the LRV conglomerate, Scott Drewhurst, the 30 year old nephew of the majority stockholder, Merrill Chandler, and Thadius Rockwell, Washington veteran investigative reporter for 45 years sat in Walter's office sharing a bottle of scotch and ruminating over how journalism has changed over the past 4-5 decades. On the wall behind Walter's desk were photographs of several giants in the industry, including Edward R. Morrow, Don Hewitt creator of 60 Minutes, Ben Bradley of the Washington Post, and icon Helen Thomas of the Associated Press. There was even one of Lipscott and legendry CBS anchor Walter Cronkite playing golf together.In the old days, journalists were tough-nosed, no nonsense reporters who went after the story, Walter stated. Those guys who covered the White House were considered the 'elite' of our industry; they were not afraid to ask the tough questions of the administration. If the Press Secretary's responses did not 'smell' right, the journalists would probe deeper until a satisfactory response was given. Today, journalism has become a matter of sound bytes, selectively edited for content and marketing appeal. The more sound bytes you can get into a 22-minute newscast, or fit into a 2 by 6 newspaper column, the better the marketing appeal.You are right, Walter, chimed Thadius. my early career as a cub reporter, I was 'hungry' for a story. The editorial staff trained me to find the truth-go after the facts no matter where they may take you. …" @default.
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• W1535536449 date "2013-10-01" @default.
• W1535536449 modified "2023-09-23" @default.
• W1535536449 title "Zbn News: An Examination of Issues Related to the Corporate Ownership of Media" @default.
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