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- W1536086525 abstract "The Marketing Function, Integrated Marketing Communications, The Advertiser, The Advertising Agency, Creativity, Press Production, Production for TV, Radio and Cinema, Printing, Media Planning and Budgeting, Media Research, Consumer Research, Business to Business Advertising, Services Advertising, Recruitment Advertising, Directory Advertising, International Advertising, Sales Promotion, Legal and Self-regulatory Systems, Training for a career in Advertising." @default.
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- W1536086525 date "1983-01-01" @default.
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- W1536086525 title "The Practice of Advertising" @default.
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