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- W1537112934 abstract "The explosion of digital marketing technologies and business practices presents numerous opportunities and challenges to marketing programs worldwide. In addition to the rapid growth in online marketing practices, AACSB accreditation standards stress the importance of “current technologies in business and management contexts” in their 2013 Learning and Teaching standards (AACSB 2013). As business faculty have integrated knowledge about digital technologies and hands-on digital training into their marketing courses, some schools have decided that the time is right to offer academic programs in digital marketing. This paper provides insights into developing and establishing an academic major in Internet Marketing at the undergraduate level. Five critical issues are identified that provide data about the current status of the major and potential challenges to be faced by those considering development of a major, minor or certificate in Internet Marketing. Curriculum development, including specific topics and courses, will be identified and discussed." @default.
- W1537112934 created "2016-06-24" @default.
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- W1537112934 date "2014-01-01" @default.
- W1537112934 modified "2023-09-24" @default.
- W1537112934 title "Innovating the Marketing Curriculum: Establishing an Academic Major In Internet Marketing" @default.
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