Matches in SemOpenAlex for { <https://semopenalex.org/work/W153908476> ?p ?o ?g. }
Showing items 1 to 65 of
65
with 100 items per page.
- W153908476 endingPage "208" @default.
- W153908476 startingPage "198" @default.
- W153908476 abstract "Before the Hershey's Milk Chocolate Bar debuted in 1900 at five cents, chocolate bars had been a luxury known only to those Americans who could afford imported “eating chocolate” from Europe. By 1906 Hershey's chocolate bars were so popular, Milton Hershey proclaimed that Hershey dominated the market and redirected his promotional efforts away from consumer advertising. Raised in the Mennonite faith, Hershey identified with Mennonite principles that, in part, taught their followers to help others and to abhor self promotion and obvious signs of commercial wealth. Thus, he focused on promotional strategies that conveyed deeper and more complex ideas to employees, consumers, and visitors about the value of quality, community, harmony, purity, and social compassion, which, in turn, reflected back upon the company, the brand, the town, and the man." @default.
- W153908476 created "2016-06-24" @default.
- W153908476 creator A5035887673 @default.
- W153908476 creator A5064143582 @default.
- W153908476 date "2013-01-01" @default.
- W153908476 modified "2023-09-26" @default.
- W153908476 title "Promoting Hershey" @default.
- W153908476 cites W1994884841 @default.
- W153908476 cites W2087077251 @default.
- W153908476 cites W2121660000 @default.
- W153908476 doi "https://doi.org/10.1080/00947679.2013.12062889" @default.
- W153908476 hasPublicationYear "2013" @default.
- W153908476 type Work @default.
- W153908476 sameAs 153908476 @default.
- W153908476 citedByCount "0" @default.
- W153908476 crossrefType "journal-article" @default.
- W153908476 hasAuthorship W153908476A5035887673 @default.
- W153908476 hasAuthorship W153908476A5064143582 @default.
- W153908476 hasConcept C112698675 @default.
- W153908476 hasConcept C138885662 @default.
- W153908476 hasConcept C142362112 @default.
- W153908476 hasConcept C144024400 @default.
- W153908476 hasConcept C144133560 @default.
- W153908476 hasConcept C153349607 @default.
- W153908476 hasConcept C162853370 @default.
- W153908476 hasConcept C17744445 @default.
- W153908476 hasConcept C199539241 @default.
- W153908476 hasConcept C27206212 @default.
- W153908476 hasConcept C2776453491 @default.
- W153908476 hasConcept C2777432744 @default.
- W153908476 hasConcept C2778692574 @default.
- W153908476 hasConceptScore W153908476C112698675 @default.
- W153908476 hasConceptScore W153908476C138885662 @default.
- W153908476 hasConceptScore W153908476C142362112 @default.
- W153908476 hasConceptScore W153908476C144024400 @default.
- W153908476 hasConceptScore W153908476C144133560 @default.
- W153908476 hasConceptScore W153908476C153349607 @default.
- W153908476 hasConceptScore W153908476C162853370 @default.
- W153908476 hasConceptScore W153908476C17744445 @default.
- W153908476 hasConceptScore W153908476C199539241 @default.
- W153908476 hasConceptScore W153908476C27206212 @default.
- W153908476 hasConceptScore W153908476C2776453491 @default.
- W153908476 hasConceptScore W153908476C2777432744 @default.
- W153908476 hasConceptScore W153908476C2778692574 @default.
- W153908476 hasIssue "4" @default.
- W153908476 hasLocation W1539084761 @default.
- W153908476 hasOpenAccess W153908476 @default.
- W153908476 hasPrimaryLocation W1539084761 @default.
- W153908476 hasRelatedWork W1981420350 @default.
- W153908476 hasRelatedWork W2015124307 @default.
- W153908476 hasRelatedWork W2054261968 @default.
- W153908476 hasRelatedWork W2355420844 @default.
- W153908476 hasRelatedWork W2365519011 @default.
- W153908476 hasRelatedWork W3168542407 @default.
- W153908476 hasRelatedWork W4243521825 @default.
- W153908476 hasRelatedWork W4250096619 @default.
- W153908476 hasRelatedWork W4366573367 @default.
- W153908476 hasRelatedWork W1925214618 @default.
- W153908476 hasVolume "38" @default.
- W153908476 isParatext "false" @default.
- W153908476 isRetracted "false" @default.
- W153908476 magId "153908476" @default.
- W153908476 workType "article" @default.