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- W1539103673 abstract "Strawberries have been a leading fruit in terms of growth in per-capita consumption. Between 1990 and 2000, the total increase was about 38 percent, to 2.7 kilograms. Both fresh and processed product forms grew, but per-capita fresh product consumption increased about 48%to 2.2 kg in 2000, while processed product consumption grew by 9% (Cook 2002a). Of 46,100 acres of strawberries harvested in the U.S. in 2001, industry leader California harvested 26,400 acres, and Florida harvested 6,500 acres (NASS 2003). Over the past fi ve seasons, Louisiana has averaged about 390 acres per year (Ag Summary 2004), with an average yield per acre of about 15,000 pounds. California and Florida have much higher yields, partly accounted for by long seasons and technology adoption. Much of the crop is sold to the retail channel, and the remainder moves through foodservice distributors like Sysco and through direct markets (Cook 2002b). California has an advantage because most consumers shop at retail grocery stores. Louisiana’s local markets are strong, but only about 40% is sold to grocery retailers. Supply-chain management is a major competitive factor in the grocery industry and has been identifi ed as an effi ciency/cost reduction area. The almost year-round shipping potential and large farm and supplier size in California is very attractive in terms of chain management. A major focus of this project was to understand how consumers choose among strawberry product characteristics such as size, freshness, color, origin, pesticide-residue attributes, and price. Consumer preferences in the Louisiana market area have not been identifi ed, and the promotional efforts of retailers (newspaper advertisements, point of purchase materials, and other store merchandising efforts) have not been documented. Study Description and Methodology" @default.
- W1539103673 created "2016-06-24" @default.
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- W1539103673 date "2005-03-01" @default.
- W1539103673 modified "2023-09-26" @default.
- W1539103673 title "Louisiana Strawberries: Consumer Preferences and Retailer Advertising" @default.
- W1539103673 doi "https://doi.org/10.22004/ag.econ.26772" @default.
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