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- W1539342013 abstract "Purpose The purpose of this paper is to provide an interview with Rita Gunther McGrath, Columbia Business School Professor, and author of The End of Competitive Advantage: How to Keep Your Strategy Moving as Fast as Your Business. Design/methodology/approach The paper takes the form of an interview. Findings In the following interview, Rita Gunther McGrath discusses the demise of traditional strategy practices, proposing a more flexible approach in response to the volatile environment in which we live. Originality/value McGrath signals the end of sustainable competitive advantage, suggesting that businesses must organize for the “waves of transient advantage” that are now commonplace." @default.
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- W1539342013 date "2013-07-19" @default.
- W1539342013 modified "2023-09-27" @default.
- W1539342013 title "The end of the strategy world as we know it?" @default.
- W1539342013 doi "https://doi.org/10.1108/sd-06-2013-0040" @default.
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