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• W1540249976 abstract "REFERENCES The VERBTM Summer Scorecard (VSS) program was designed with the purpose of promoting physical activity among ‘tweens’ (8-13 year olds). A unique aspect of the VSS program is the scorecard which serves multiple purposes. The scorecard primarily serves as a behavioral reinforcer for physical activity. The scorecard also tracks physical activity for each participant. A community-based prevention marketing (CBPM) approach was taken to adapt the VSS to meet the needs of a rural, diverse population in the southeastern United States. Formative research was conducted with the target audience. Focus group interviews were conducted with parents and their children. Content analysis showed significant changes were needed for program. Previous versions of the Scorecard did not test well with the target audience, who suggested the use of smaller Scorecards and fobs as a secondary reinforcer. These changes offer many potential benefits to participation reinforcement and physical activity participation tracking. Figure 2. Scorecard from Southeast Georgia" @default.
• W1540249976 created "2016-06-24" @default.
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• W1540249976 date "2013-01-01" @default.
• W1540249976 modified "2023-09-28" @default.
• W1540249976 title "Tailoring a Physical Activity Promotion Program for a Rural Area" @default.
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