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- W1540378094 abstract "Abstract Background: Despite recent and heightened concern about the marketing of food to children as a health issue, there is little previous research describing the product packaging characteristics of specific products intensely marketed to children. Purpose: In order to better understand food marketing tactics targeting children, the purpose of this study was to examine the promotional techniques and content features of ready-to-eat (RTE) cereal packages. Methods: A content analysis of 122 cereal product packages assessed front panel characteristics, premium offers, cross-promotions, activity features, characters and celebrities, web sites, and other content features. Results: It was observed that cereal packaging contains a wide variety of features likely to enhance the impulsivity of children to choose a particular product at the point-of-sale (e.g., children’s characters, appears ready-to-eat, games and other fun activities). Discussion: The product packaging practices of food companies selling hig..." @default.
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- W1540378094 date "2008-09-01" @default.
- W1540378094 modified "2023-09-24" @default.
- W1540378094 title "Targeting Children in the Cereal Aisle" @default.
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- W1540378094 doi "https://doi.org/10.1080/19325037.2008.10599050" @default.
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