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- W1541184311 abstract ".Amgen is attempting to increase the impact that itsproducts make in people's lives. To meet this goal, the company isaggressively working to reach more patients through growthopportunities in international markets and expects to significantlyincrease its existing footprint and product impact over the nextseveral years. While the current market entry practices foremerging markets are meeting Amgen's needs, rapid expansion posessignificant challenges. This thesis explores two primary aspects,the investigation of improvement opportunities in thecommercialization of emerging markets and the development of a riskassessment model applicable to new market commercial entry. Bothaspects relate to the larger problem of rapid internationalexpansion and support its resolution in different forms. Theassessment of improvement opportunities for emerging marketcommercialization strives to develop a tangible set of actions theorganization can take forth in order to enhance the planning andexecution of new market entry. The analysis is accomplished throughan in depth study to determine the current level performance forcommercial market entry. Based on the current state determination,a future vision is established which incorporates fundamentalprinciples of operational excellence methodologies, integratingvarious techniques to develop a cohesive approach for improvingcurrent entry practices. An improvement roadmap is developed,detailing out specific actions, utilizing a phased implementationapproach that allows for making incremental improvements. The riskassessment model establishes a tool the organization can utilize inorder to properly identify risk associated with emerging marketentry and enhance the decision making process that occurs at asenior leadership level as to whether or not a country should beentered. A scenario based evaluation methodology integratescross-functional expertise across the organization assimilatinginformation that is normally isolated to a small group within thecompany. The model determines risk levels for each scenario,generates a risk report and an output review is conducted withsubject matter experts (SME) and functional leads. Scenarios thatpotentially require remediation are reviewed in a detailed riskassessment and resolved as necessary. Any substantial costassociated with control efforts are incorporated into the financialanalysis for the target launch country, providing a betterdepiction of cost versus reward. Thus, the model increases thefirm's ability to make agile risk-informed market entry decisionswhile providing a standardized method that is scalablecross-regionally." @default.
- W1541184311 created "2016-06-24" @default.
- W1541184311 creator A5023800263 @default.
- W1541184311 date "2013-01-01" @default.
- W1541184311 modified "2023-09-23" @default.
- W1541184311 title "Emerging market entry and risk assessment process analysis in a biopharmaceutical supply chain organization" @default.
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