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- W1541442441 abstract "Many expect that the Internet and electronic commerce will lead to the perfect market. However, previous research has shown that there are differences in using the Internet and Web based marketing activities in the travel and hospitality industries between different regions. It is, therefore, important to understand factors affecting the level of the adoption of Internet and Web based marketing activities in the hotel industry. This paper aims to provide a conceptual framework for the adoption and diffusion of Internet and Web technologies in Hotel Marketing in Thailand and Australia. Based on a review of innovation diffusion theory, organisational innovation and hospitality literature, a conceptual framework has been developed which identifies the four influential groups of factors including organisational, innovation, environmental and CEO's factors." @default.
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- W1541442441 date "2006-01-01" @default.
- W1541442441 modified "2023-09-23" @default.
- W1541442441 title "Development of a Conceptual Framework for the Adoption and Diffusion of Internet and Web Technologies in Hotel Marketing: A Study of Hotels in Thailand and Australia" @default.
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