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• W1541528685 abstract "Relationship quality is the cornerstone of relationship marketing. However,conceptualizations of relationship quality vary across studies indicating the absence of ageneral consensus. Consistent with the definition of Hennig-Thurau et al. (2002, p. 234),relationship quality most often refers to ―a metaconstruct composed of several keycomponents reflecting the overall nature of relationships between companies and consumers‖.However, ―the only area of convergence is three major dimensions of RQ [relationshipquality] (trust, commitment and satisfaction)‖ (Athanasopoulou, 2009, p. 603). Thisassumption is at odds with a growing body of research which calls to ―expand the constructsand determine which aspects or dimensions should be included to obtain a multifaceted viewof relational exchanges‖ (Palmatier et al., 2006, p. 152). Moreover, there is a consensus thatculture affects business relationships. Yet, to date, both the phenomena are under-researched.Owing to the fragmented insights into relationship quality and its links with organizationalculture, calls for future research gather momentum each day.This thesis forwards a study of relationship quality across organizational cultures.Consequently, the objective of the current study is to conceptualize rival models byamalgamating extant literature stemming from diverse theories in order to empiricallycorroborate (1) the dimensions of relationship quality, (2) the structural relationships betweenthem and (3) the effects of organizational culture on relationship quality. In doing so, thecurrent study constitutes the first attempt to evaluate the direct and moderating effects oforganizational culture on relationship quality in a holistic manner.Extensive synthesis of extant literature stemming from different theories reveals sixdimensions of relationship quality: loyalty, reciprocity, co-operation, communication, trustand opportunism. Further synthesis of the literature identifies five dimensions ororganizational culture relevant to relationship quality: individualism and collectivism, humanorientation, power distance, assertiveness and uncertainty avoidance. Owing to the absence ofa general consensus, two competing models of relationship quality are conceptualized.A web-based survey was employed to collect data within the logistics outsourcingindustry in the United Kingdom. This process resulted in two hundred and sixty six usableresponses. Subsequently, structural equation modelling was employed to test the hypothesesof interest.The findings demonstrate that the construct of relationship quality comprises fivedimensions: action loyalty, reciprocity, co-operation, trust and opportunism. Moreover, fourdimensions of organizational culture appear to have effects on relationship quality:individualism and collectivism, human orientation, power distance and assertiveness. Thefindings result in numerous theoretical contributions and practical implications." @default.
• W1541528685 created "2016-06-24" @default.
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• W1541528685 date "2012-12-01" @default.
• W1541528685 modified "2023-09-23" @default.
• W1541528685 title "Modelling relationship quality across organizational cultures : an empirical investigation within the logistics outsourcing industry" @default.
• W1541528685 hasPublicationYear "2012" @default.
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