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• W1542011911 abstract "This chapter reviews the major cultural constructs of individualism/collectivism, independent/interdependent self-construal, and analytic-holistic thinking, and the cognitive processes and behaviors associated with these distinct cultural categories. It also reviews the implications of these distinctions for processes and outcomes relevant to the consumer context such as preferences, judgments, decision making, purchase behavior, and the persuasiveness of advertising appeals." @default.
• W1542011911 created "2016-06-24" @default.
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• W1542011911 date "2010-12-15" @default.
• W1542011911 modified "2023-09-24" @default.
• W1542011911 title "Cross-Cultural Psychology of Consumer Behavior" @default.
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• W1542011911 doi "https://doi.org/10.1002/9781444316568.wiem03041" @default.
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