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- W1542742434 abstract "This chapter examines that the new communication technology context (a) has brought a virtually inexhaustible extent of message choices upon us, which underlines the key role of selective exposure even more so than in traditional media use contexts, (b) involves the emergence of new media message cues, with some signaling classic characteristics (e.g., source credibility) in new fashion and others yielding inherently new cue types, and (c) provides a context that greatly facilitates empirical research into the pivotal phenomenon of selective exposure. It explicates selective exposure and describes an important paradigm in this domain of research. Linked to the selective exposure paradigm, implications of communication technology developments are considered before the chapter reviews theoretical frameworks and empirical findings—pertaining to confirmation bias, credibility, informational utility, mood management, social comparison, and technological cues." @default.
- W1542742434 created "2016-06-24" @default.
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- W1542742434 date "2015-01-05" @default.
- W1542742434 modified "2023-10-14" @default.
- W1542742434 title "Selective Exposure in the Communication Technology Context" @default.
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- W1542742434 doi "https://doi.org/10.1002/9781118426456.ch18" @default.
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