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- W1542765603 startingPage "200" @default.
- W1542765603 abstract "In product-oriented online social networks, members post product reviews as well as maintaining a list of friends. How to measure the influence a member receives from her friends? This study compares four models to measure the influence based on different theories which make various assumptions of member behavior in a social network. An empirical study was conducted based on 2324 social network members of a cosmetic website. We found the influence from a member’s egocentric network is best measured by a model that incorporates both the frequency and valence of interactions among members." @default.
- W1542765603 created "2016-06-24" @default.
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- W1542765603 date "2008-01-01" @default.
- W1542765603 modified "2023-09-23" @default.
- W1542765603 title "Product Adoption in Online Social Network" @default.
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