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- W1543504789 abstract "Evidence continues to accumulate which supports marketing's contribution to hospital performance. When hospitals do adopt a marketing orientation they reap the benefits of higher occupancy rates and revenues. The study advances our understanding of the relationship between marketing orientation and hospital performance by investigating the specific contribution of each component of marketing orientation. Results indicate that hospitals should develop a gestalt market orientation, with all its components, but a well-developed customer philosophy makes the single greatest contribution to hospital performance." @default.
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- W1543504789 date "1996-07-10" @default.
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- W1543504789 title "WhatReallyCounts When Hospitals Adopt a Marketing Orientation:" @default.
- W1543504789 doi "https://doi.org/10.1300/j054v04n01_10" @default.
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