Matches in SemOpenAlex for { <https://semopenalex.org/work/W1544017333> ?p ?o ?g. }
- W1544017333 endingPage "24" @default.
- W1544017333 startingPage "2" @default.
- W1544017333 abstract "Purpose – For centuries, gratitude has represented an integral component of social relationships, yet it remains relatively overlooked by marketing scholars in the study of commercial relationships. The purpose of this paper is to demonstrate how gratitude helps to build, maintain and transform commercial relationships and to suggest noteworthy areas of investigation for those researchers seeking to help companies understand the role of gratitude in relationship marketing. Design/methodology/approach – Gratitude's role in relational exchange is explored by a review of relevant literature and two qualitative studies. Questions developed from the literature and exploratory interviews are then investigated in a main study through in-depth interviews with buyers and sellers of goods and services in both B2B and B2C contexts, leading to a grounded theoretical foundation. Generalizations and directions for future research are presented. Findings – Gratitude is a fundamental component of buyer-seller relationships and is critical for advancing relationship marketing theory and practice. Gratitude's changing role as relationship stages advance is described. Research limitations/implications – The research is of an exploratory nature. Confirmation of the generalizations by other studies is suggested. This research is largely consistent with that from a markets-as-networks perspective and moves relationship marketing research toward a more extended view. Practical implications – Gratitude should be included along with other relational mediators in discussions and investigations of relationship success, and practiced by those that seek to build, develop and enhance their buyer-seller relationships. Originality/value – This paper provides a much needed exploration of a new and important topic in relationship marketing and a call for gratitude to be studied and implemented in a variety of relational exchange contexts. Specifically, it is the first to address the importance of gratitude to both buyers and sellers in B2B and B2C goods and services markets. It also is the first to document the changing role of gratitude through relationship stages." @default.
- W1544017333 created "2016-06-24" @default.
- W1544017333 creator A5020782729 @default.
- W1544017333 creator A5034777310 @default.
- W1544017333 creator A5055979138 @default.
- W1544017333 creator A5061108433 @default.
- W1544017333 date "2014-02-04" @default.
- W1544017333 modified "2023-09-23" @default.
- W1544017333 title "Gratitude in relationship marketing" @default.
- W1544017333 cites W1526042027 @default.
- W1544017333 cites W1540110233 @default.
- W1544017333 cites W1563184709 @default.
- W1544017333 cites W1607675442 @default.
- W1544017333 cites W1731011287 @default.
- W1544017333 cites W174600509 @default.
- W1544017333 cites W1978447460 @default.
- W1544017333 cites W1980197955 @default.
- W1544017333 cites W1983912021 @default.
- W1544017333 cites W2001623341 @default.
- W1544017333 cites W2002600435 @default.
- W1544017333 cites W2003825788 @default.
- W1544017333 cites W2007445014 @default.
- W1544017333 cites W2008073538 @default.
- W1544017333 cites W2017013772 @default.
- W1544017333 cites W2021250185 @default.
- W1544017333 cites W2023464248 @default.
- W1544017333 cites W2025705616 @default.
- W1544017333 cites W2030685167 @default.
- W1544017333 cites W2039200841 @default.
- W1544017333 cites W2042596702 @default.
- W1544017333 cites W2044317471 @default.
- W1544017333 cites W2045190017 @default.
- W1544017333 cites W2051707965 @default.
- W1544017333 cites W2059320061 @default.
- W1544017333 cites W2076565921 @default.
- W1544017333 cites W2097509383 @default.
- W1544017333 cites W2097829847 @default.
- W1544017333 cites W2103403045 @default.
- W1544017333 cites W2125706233 @default.
- W1544017333 cites W2134419850 @default.
- W1544017333 cites W2135526934 @default.
- W1544017333 cites W2137537053 @default.
- W1544017333 cites W2153199302 @default.
- W1544017333 cites W2158786704 @default.
- W1544017333 cites W2159674550 @default.
- W1544017333 cites W2163741736 @default.
- W1544017333 cites W2164385948 @default.
- W1544017333 cites W2166859536 @default.
- W1544017333 cites W2172015263 @default.
- W1544017333 cites W2313992398 @default.
- W1544017333 cites W2480441223 @default.
- W1544017333 cites W2488769748 @default.
- W1544017333 cites W2504679746 @default.
- W1544017333 cites W3123711457 @default.
- W1544017333 cites W4233805244 @default.
- W1544017333 cites W4234170635 @default.
- W1544017333 cites W4236625609 @default.
- W1544017333 cites W4237326381 @default.
- W1544017333 cites W4251859756 @default.
- W1544017333 cites W4253262538 @default.
- W1544017333 doi "https://doi.org/10.1108/ejm-08-2009-0355" @default.
- W1544017333 hasPublicationYear "2014" @default.
- W1544017333 type Work @default.
- W1544017333 sameAs 1544017333 @default.
- W1544017333 citedByCount "71" @default.
- W1544017333 countsByYear W15440173332013 @default.
- W1544017333 countsByYear W15440173332014 @default.
- W1544017333 countsByYear W15440173332015 @default.
- W1544017333 countsByYear W15440173332016 @default.
- W1544017333 countsByYear W15440173332017 @default.
- W1544017333 countsByYear W15440173332018 @default.
- W1544017333 countsByYear W15440173332019 @default.
- W1544017333 countsByYear W15440173332020 @default.
- W1544017333 countsByYear W15440173332021 @default.
- W1544017333 countsByYear W15440173332022 @default.
- W1544017333 countsByYear W15440173332023 @default.
- W1544017333 crossrefType "journal-article" @default.
- W1544017333 hasAuthorship W1544017333A5020782729 @default.
- W1544017333 hasAuthorship W1544017333A5034777310 @default.
- W1544017333 hasAuthorship W1544017333A5055979138 @default.
- W1544017333 hasAuthorship W1544017333A5061108433 @default.
- W1544017333 hasConcept C119857082 @default.
- W1544017333 hasConcept C12713177 @default.
- W1544017333 hasConcept C144024400 @default.
- W1544017333 hasConcept C144133560 @default.
- W1544017333 hasConcept C154945302 @default.
- W1544017333 hasConcept C15744967 @default.
- W1544017333 hasConcept C162853370 @default.
- W1544017333 hasConcept C190248442 @default.
- W1544017333 hasConcept C192975520 @default.
- W1544017333 hasConcept C2776291640 @default.
- W1544017333 hasConcept C2776950860 @default.
- W1544017333 hasConcept C2779930795 @default.
- W1544017333 hasConcept C36289849 @default.
- W1544017333 hasConcept C41008148 @default.
- W1544017333 hasConcept C53941439 @default.
- W1544017333 hasConcept C54649085 @default.
- W1544017333 hasConcept C77805123 @default.