Matches in SemOpenAlex for { <https://semopenalex.org/work/W1545133035> ?p ?o ?g. }
Showing items 1 to 65 of
65
with 100 items per page.
- W1545133035 abstract "This dissertation aims to present an integrated approach to measuring and linking thevariables involved in the 'export marketing standardisation-export performance'phenomenon. Drawing on the literature and primary data (exploratory study, mainsurvey and follow-up interviews), twenty-three hypotheses are developed,simultaneously tested and discussed. Due to the magnitude of the valid sample (519export market ventures), it was possible to use Confirmatory Factor Analysis (CFA)and Structural Equation Modelling (SEM) with Weighted Least Squares (WLS)(Curran et al., 1996).At the measurement level, this thesis tests previous measures and presents newconstructs for the key elements discussed in the literature. Fourteen constructsemerged across the following topics: degree of marketing programme standardisation,export performance, and internal and external forces.At the causality level, this research study suggests that both export marketingstandardisation and export performance are simultaneously affected by internal andexternal forces. These simultaneous relationships have never been incorporated bypast empirical research. More importantly, findings suggest that past performanceplays a crucial role in the determination of current export marketing strategy. Exportperformance must be seen not only as an outcome, as traditionally discussed in theliterature, but also as an antecedent of export marketing strategy.Future investigations are encouraged to incorporate these new research directions inthe study of the 'export marketing strategy — export performance' relationship.Additional guidelines are provided to stimulate future discussion and research in thefield. The literature and the findings are also used to generate a number ofimplications for managers and public policy makers." @default.
- W1545133035 created "2016-06-24" @default.
- W1545133035 creator A5059116762 @default.
- W1545133035 date "2000-10-01" @default.
- W1545133035 modified "2023-09-23" @default.
- W1545133035 title "Export marketing standardisation and its influence on export performance : a structural model examination" @default.
- W1545133035 hasPublicationYear "2000" @default.
- W1545133035 type Work @default.
- W1545133035 sameAs 1545133035 @default.
- W1545133035 citedByCount "2" @default.
- W1545133035 countsByYear W15451330352013 @default.
- W1545133035 countsByYear W15451330352018 @default.
- W1545133035 crossrefType "dissertation" @default.
- W1545133035 hasAuthorship W1545133035A5059116762 @default.
- W1545133035 hasConcept C105795698 @default.
- W1545133035 hasConcept C144133560 @default.
- W1545133035 hasConcept C162853370 @default.
- W1545133035 hasConcept C185592680 @default.
- W1545133035 hasConcept C198531522 @default.
- W1545133035 hasConcept C2778269237 @default.
- W1545133035 hasConcept C2780378061 @default.
- W1545133035 hasConcept C33923547 @default.
- W1545133035 hasConcept C40700 @default.
- W1545133035 hasConcept C40722632 @default.
- W1545133035 hasConcept C43617362 @default.
- W1545133035 hasConcept C71104824 @default.
- W1545133035 hasConceptScore W1545133035C105795698 @default.
- W1545133035 hasConceptScore W1545133035C144133560 @default.
- W1545133035 hasConceptScore W1545133035C162853370 @default.
- W1545133035 hasConceptScore W1545133035C185592680 @default.
- W1545133035 hasConceptScore W1545133035C198531522 @default.
- W1545133035 hasConceptScore W1545133035C2778269237 @default.
- W1545133035 hasConceptScore W1545133035C2780378061 @default.
- W1545133035 hasConceptScore W1545133035C33923547 @default.
- W1545133035 hasConceptScore W1545133035C40700 @default.
- W1545133035 hasConceptScore W1545133035C40722632 @default.
- W1545133035 hasConceptScore W1545133035C43617362 @default.
- W1545133035 hasConceptScore W1545133035C71104824 @default.
- W1545133035 hasLocation W15451330351 @default.
- W1545133035 hasOpenAccess W1545133035 @default.
- W1545133035 hasPrimaryLocation W15451330351 @default.
- W1545133035 hasRelatedWork W1497654355 @default.
- W1545133035 hasRelatedWork W1975100046 @default.
- W1545133035 hasRelatedWork W1987196874 @default.
- W1545133035 hasRelatedWork W1999457824 @default.
- W1545133035 hasRelatedWork W2015464664 @default.
- W1545133035 hasRelatedWork W2053248358 @default.
- W1545133035 hasRelatedWork W2089174367 @default.
- W1545133035 hasRelatedWork W2166716770 @default.
- W1545133035 hasRelatedWork W2189213573 @default.
- W1545133035 hasRelatedWork W2278823409 @default.
- W1545133035 hasRelatedWork W2308993636 @default.
- W1545133035 hasRelatedWork W2501107575 @default.
- W1545133035 hasRelatedWork W2571995064 @default.
- W1545133035 hasRelatedWork W2768765317 @default.
- W1545133035 hasRelatedWork W2953985622 @default.
- W1545133035 hasRelatedWork W3125843957 @default.
- W1545133035 hasRelatedWork W3136939693 @default.
- W1545133035 hasRelatedWork W3162927526 @default.
- W1545133035 hasRelatedWork W3193652592 @default.
- W1545133035 hasRelatedWork W3204074435 @default.
- W1545133035 isParatext "false" @default.
- W1545133035 isRetracted "false" @default.
- W1545133035 magId "1545133035" @default.
- W1545133035 workType "dissertation" @default.