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- W1545253729 abstract "This paper focus on the limitations while formulating the business strategy and marketing activities done by marketers in international market. The paper is written after reviewing the literature on cultural importance. The authors have focused on the importance of culture in international market. As the companies are expanding their business in the foreign countries for increasing business profitability, the authors have focused that the companies should not forget to consider the cultural elements while marketing the products and also while preparing the strategies. Cultural considerations are shown as an important factor by the authors. The authors have stated the cultural importance by means of examples where found necessary. The research is based on primary data that is authors' opinion, teachers lecture and local people's opinion and secondary data that is collected from journals, magazines and internet. The authors found that the cultural factors play an important role while marketing the product in international market. The author suggests that the cultural factors must be considered by the companies while formulating the marketing strategies for the market. The cultural factors affect the buying decision of the consumers and also affect the consumers' choice. On one hand the cultural elements affect the advertising strategies and on other side it affects the product positioning in the market. Therefore the marketer must consider cultural factors when operating in international market." @default.
- W1545253729 created "2016-06-24" @default.
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- W1545253729 date "2012-11-28" @default.
- W1545253729 modified "2023-10-05" @default.
- W1545253729 title "Management Strategies for Global Business - A Study of Importance of Culture in International Market" @default.
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