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- W1545304844 abstract "This paper identifies, analyzes and interprets key challenges that e-retailers face when they decide to expand their e-business into a new market. The main topics are the cross-border factors and e-commerce strategies based on theories from previous studies to drive profitable growth. The paper illustrates the case study of an e-retail company, Dateks, in expansion in the Baltic countries. The findings show that the localization strategy in e-retail companies is more highly used when expanding to a new market. The challenge for an e-retailer in expansion is to be cost-effective." @default.
- W1545304844 created "2016-06-24" @default.
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- W1545304844 date "2013-01-01" @default.
- W1545304844 modified "2023-09-23" @default.
- W1545304844 title "E-commerce going global : the case of a Latvian e-tailer expanding over borders" @default.
- W1545304844 hasPublicationYear "2013" @default.
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