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- W1546065295 abstract "Statement of the problem. The relationship between the new product development and word of mouth. Measuring word of mouth impact. Methodology." @default.
- W1546065295 created "2016-06-24" @default.
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- W1546065295 date "2014-07-10" @default.
- W1546065295 modified "2023-09-24" @default.
- W1546065295 title "The word of mouth before the new product launch: how, when, and why it works" @default.
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