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- W1547430277 abstract "The purpose of this study was to investigate the role of identity change and ambiguity in relation to strategy and product innovation that is largely overlooked in product innovation research. Combining product innovation theory on organization-related determinants of product innovation and theory on organizational identity dynamics we developed a framework that served as a basis for our exploratory empirical investigation. Our case study interview data suggest how internal identity ambiguity becomes dysfunctional for (radical) product innovation and how it was evoked by inconsistencies in strategy and in its intersection with HRM and culture. This implies for managers that they not only guard the internal identity and control ambiguity damage, but also try to prevent inconsistencies in the realm of strategy." @default.
- W1547430277 created "2016-06-24" @default.
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- W1547430277 date "2011-01-01" @default.
- W1547430277 modified "2023-09-25" @default.
- W1547430277 title "New Product Development in Media Firms in the Face of Technological Change: The Role of Strategy and Identity Ambiguity" @default.
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