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• W1548054382 abstract "What drives entrepreneurs despite lower financial returns and various setbacks? Researchers have mainly studied why entrepreneurs deviate from optimal decisions; risk propensity, optimism, and overconfidence represent such factors. We offer another perspective to capture the drivers of entrepreneurship, using a hedonic psychology framework. We analyzed entrepreneurs’ blog diaries and examined a series of decisions and their contexts. We suggest that entrepreneurs make rational decisions to maximize their happiness and well-being, and they engage in certain activities to manipulate their happiness level. This study contributes to entrepreneurship research by suggesting alternative drivers of entrepreneurship: contentment and happiness." @default.
• W1548054382 created "2016-06-24" @default.
• W1548054382 creator A5065903051 @default.
• W1548054382 creator A5086688475 @default.
• W1548054382 date "2011-01-01" @default.
• W1548054382 modified "2023-09-28" @default.
• W1548054382 title "DOING GOOD TO FEEL GOOD- A THEORY OF ENTREPRENEURIAL ACTION BASED IN HEDONIC PSYCHOLOGY" @default.
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• W1548054382 hasPublicationYear "2011" @default.
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