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• W1548836339 abstract "To increase their likelihoods of product-market success, innovating firms use strategic signals to communicate with market participants in order to reduce participants’ perceived uncertainties associated with their innovative products. We examine, during a standards war involving a technology-based product, the influence of technology-, market-, and standards-related strategic signals on the stock price of one of the product-market's technology leaders. A technology leader is defined as a firm that develops and promotes its proprietary product design to become industry standard. Using event study methodology, we find that a technology leader's market- and standards-related signals have significant positive influences on this leader's stock price; competitor technology leaders ’ technology-related and standards-related signals have significant negative influences, while these competitor leaders’ market-related signals have a significant positive influence; and c ompetitor technology followers ’ market- and standards-related signals lacked significant influences, while these followers’ technology-related signals possessed a weak negative influence." @default.
• W1548836339 created "2016-06-24" @default.
• W1548836339 creator A5018318604 @default.
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• W1548836339 date "2015-08-01" @default.
• W1548836339 modified "2023-09-27" @default.
• W1548836339 title "The Influence of Technology-Related, Market-Related, and Standards-Related Strategic Signaling During a Standards War" @default.
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• W1548836339 doi "https://doi.org/10.1109/tem.2015.2436066" @default.
• W1548836339 hasPublicationYear "2015" @default.
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