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- W1549278609 abstract "Recent studies suggest that e-shopping appears to be well modeled by technology adoption models, particularly the Technology Acceptance Model (TAM). However, e-commerce is fast maturing, and many customers have moved beyond adoption and have become experienced. As e-commerce grows and consumers build experience, it is becoming imperative to develop a better understanding of the role of experience on e-shoppers. This study examines the role of experience on consumers’ intentions to purchase online and their perceptions of usefulness. The model showed a good fit (X 2 =3.96, df=2, X 2 /df=1.98, p=0.14, AGFI=0.97) and a particularly strong prediction of intention to shop (r 2 =.70). Experience has both direct and indirect effects on intention to use and moderating effects on antecedents to intention such as perceived usefulness, playfulness, and self efficacy." @default.
- W1549278609 created "2016-06-24" @default.
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- W1549278609 date "2004-01-01" @default.
- W1549278609 modified "2023-10-15" @default.
- W1549278609 title "The Role of Experience on Consumer E-Commerce" @default.
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