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- W1549441169 abstract "The Purpose of this study is to propose design direction for adaptive technology and design paradigms to analyze users’ design preferences over time for mobile phones. Research was prompted by:1) Diversification of users’ design preferences 2) Need for Transitional GUI Evaluation for new technology and design.3) Miscommunication between designers and engineers based on the absence of common evaluation terminology and guidelines. This study employed two research methodologies such as qualitative research and quantitative research including 1) Usability Test 2) Web Survey 3) FGD (Focus Group Discussion). Research processes were as follows: 1) Review of existing traditional UI guideline and design guideline. 2) Establishing new GUIEGs 3) Usability test with new GUIEGs 4) Online survey 5) FGD (Focus Group Discussion) with users and early adaptors to survey preferences for the mobile phones. Through this study, GUIEG matrices were established for Object, Screen, and Function. GUIEGs were categorized into six sectors: 1) Aesthetic (“Harmonious GUI”: Visual design) 2) Recognizable (“Holistic GUI” : Information design) 3) Usable (“Considerate GUI” : Interface design + Interaction Design) 4) Affective (“Favorable GUI” : Interaction Design + Visual Design) 5) Differential (“Prominent UI” : Identity Design + Branding) 6) Desirable (“Smart GUI”: Universal Design). In conclusion, users can be divided into several different preference groups according to six GUIEGs not only by demographic characteristics but also by the user’s mobile phone attitude (Function Oriented group (FOG) vs Communication Oriented Group (COG)). As expected, general users and early adaptors demonstrated totally different preferences for mobile phones. The results of this research can be used for reference to guide GUI design of mobile phones." @default.
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- W1549441169 date "2008-11-01" @default.
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- W1549441169 title "Study on New Direction of mobile Phone Design based on Target Group’s Differences on Preferences" @default.
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