Matches in SemOpenAlex for { <https://semopenalex.org/work/W1549693397> ?p ?o ?g. }
Showing items 1 to 63 of
63
with 100 items per page.
- W1549693397 abstract "This paper analyzes the role of the brand concept (luxury vs. non-luxury) in the impact of step-down line extension on consumer-brand relationships. A before-and-after pseudo-experimental study conducted on the Internet among BMW and Peugeot buyers shows that step-down line extension negatively influences the main variables of consumer-brand relationships (e.g., self-brand connections, brand attachment, brand trust and brand commitment) only for the luxury brand BMW. On the contrary, no dilution effects are found for the non-luxury brand Peugeot." @default.
- W1549693397 created "2016-06-24" @default.
- W1549693397 creator A5006114830 @default.
- W1549693397 creator A5031982088 @default.
- W1549693397 creator A5083083837 @default.
- W1549693397 date "2011-06-09" @default.
- W1549693397 modified "2023-09-27" @default.
- W1549693397 title "The impact of step-down line extension on consumer-brand relationships: A risky strategy for luxury brands" @default.
- W1549693397 hasPublicationYear "2011" @default.
- W1549693397 type Work @default.
- W1549693397 sameAs 1549693397 @default.
- W1549693397 citedByCount "0" @default.
- W1549693397 crossrefType "posted-content" @default.
- W1549693397 hasAuthorship W1549693397A5006114830 @default.
- W1549693397 hasAuthorship W1549693397A5031982088 @default.
- W1549693397 hasAuthorship W1549693397A5083083837 @default.
- W1549693397 hasConcept C112698675 @default.
- W1549693397 hasConcept C144133560 @default.
- W1549693397 hasConcept C152455256 @default.
- W1549693397 hasConcept C162853370 @default.
- W1549693397 hasConcept C199360897 @default.
- W1549693397 hasConcept C205971072 @default.
- W1549693397 hasConcept C2778029271 @default.
- W1549693397 hasConcept C41008148 @default.
- W1549693397 hasConcept C57375061 @default.
- W1549693397 hasConcept C71508700 @default.
- W1549693397 hasConceptScore W1549693397C112698675 @default.
- W1549693397 hasConceptScore W1549693397C144133560 @default.
- W1549693397 hasConceptScore W1549693397C152455256 @default.
- W1549693397 hasConceptScore W1549693397C162853370 @default.
- W1549693397 hasConceptScore W1549693397C199360897 @default.
- W1549693397 hasConceptScore W1549693397C205971072 @default.
- W1549693397 hasConceptScore W1549693397C2778029271 @default.
- W1549693397 hasConceptScore W1549693397C41008148 @default.
- W1549693397 hasConceptScore W1549693397C57375061 @default.
- W1549693397 hasConceptScore W1549693397C71508700 @default.
- W1549693397 hasLocation W15496933971 @default.
- W1549693397 hasOpenAccess W1549693397 @default.
- W1549693397 hasPrimaryLocation W15496933971 @default.
- W1549693397 hasRelatedWork W1972967614 @default.
- W1549693397 hasRelatedWork W2159819220 @default.
- W1549693397 hasRelatedWork W2231268716 @default.
- W1549693397 hasRelatedWork W2335786123 @default.
- W1549693397 hasRelatedWork W2337237634 @default.
- W1549693397 hasRelatedWork W2414673377 @default.
- W1549693397 hasRelatedWork W2608649289 @default.
- W1549693397 hasRelatedWork W2753503217 @default.
- W1549693397 hasRelatedWork W2771979000 @default.
- W1549693397 hasRelatedWork W2790545462 @default.
- W1549693397 hasRelatedWork W2806476924 @default.
- W1549693397 hasRelatedWork W2884864062 @default.
- W1549693397 hasRelatedWork W2960716212 @default.
- W1549693397 hasRelatedWork W2992009124 @default.
- W1549693397 hasRelatedWork W3021682346 @default.
- W1549693397 hasRelatedWork W3036739805 @default.
- W1549693397 hasRelatedWork W3121873243 @default.
- W1549693397 hasRelatedWork W3134336011 @default.
- W1549693397 hasRelatedWork W590150060 @default.
- W1549693397 hasRelatedWork W2797312757 @default.
- W1549693397 isParatext "false" @default.
- W1549693397 isRetracted "false" @default.
- W1549693397 magId "1549693397" @default.
- W1549693397 workType "article" @default.