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- W1549980161 abstract "Ever since the term ‘globalization’ appeared for the first time in the second half of twentieth century no other word has meant so many different things to different people and has evoked as much emotions. The forces of globalization affect virtually every country in the world. It has opened the door of many new opportunities as well as formidable challenges especially in the field of tourism industry. To attract the foreign tourists in India, liberal policies and reduction in taxes along with a comprehensive package for attracting tourist and foreign investment are the need of the hour. There is also a need to increase the government’s role in promoting North East as a brand. Just like exports and other sectors, tourism will grow only if the India brand is established in the global market. Hence, we must have an open mind on alliances with other countries, which might help in adopting better promotion strategies, marketing, services and packaging. India has a lot of potential in the field of tourism and travel as compared to some of the countries like Malaysia, Thailand, Singapore, Hong Kong and Mauritius which earn more foreign exchange than what we do. It is a matter of concern, however, that a country which supports more than sixteen per cent of the world population had just one per cent share of the global tourist arrival. The major problems faced by the tourists are the terrorist activities, war-like situations and safety and security." @default.
- W1549980161 created "2016-06-24" @default.
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- W1549980161 date "2013-04-29" @default.
- W1549980161 modified "2023-09-24" @default.
- W1549980161 title "North East India's tourism Industry- Progress and Emerging Issues" @default.
- W1549980161 hasPublicationYear "2013" @default.
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