FRINK Linked Data Fragments server

Matches in SemOpenAlex for { <https://semopenalex.org/work/W1551148645> ?p ?o ?g. }

• W1551148645 endingPage "125" @default.
• W1551148645 startingPage "117" @default.
• W1551148645 abstract "Abstract Copycats often choose brand names that mimic perceptual, conceptual, or both elements of leading brand names. Yet little is known about how perceptual and conceptual similarities of a copycat interact to affect consumers' evaluations, especially in logographic language systems (e.g., Chinese). Three laboratory experiments demonstrate that perceptual similarity alone leads to negative evaluations of copycat brand names; this negative effect, however, can be mitigated when conceptual similarity is added. The underlying mechanism for this effect can be traced to consumers' persuasion knowledge. Perceptual (vs. conceptual) similarity activates consumers' persuasion knowledge about the insincere motives of the copycat brand, which in turn shapes their brand evaluations. However, this effect can become less prominent when conceptual similarity is added because it alleviates use of persuasion knowledge, or when a consumer is in a happy mood because it neutralizes persuasion knowledge. These findings shed light on how different types of copycat strategies interact to affect copycat brand name evaluations and offer important implications for marketing practice. Copyright © 2015 John Wiley & Sons, Ltd." @default.
• W1551148645 created "2016-06-24" @default.
• W1551148645 creator A5058027507 @default.
• W1551148645 creator A5069487388 @default.
• W1551148645 creator A5077469020 @default.
• W1551148645 date "2015-08-27" @default.
• W1551148645 modified "2023-10-01" @default.
• W1551148645 title "Effects of perceptual and conceptual similarities on consumers' evaluations of copycat brand names" @default.
• W1551148645 cites W166252985 @default.
• W1551148645 cites W1928394815 @default.
• W1551148645 cites W1964792785 @default.
• W1551148645 cites W1974065322 @default.
• W1551148645 cites W2013308486 @default.
• W1551148645 cites W2017925634 @default.
• W1551148645 cites W2017969866 @default.
• W1551148645 cites W2029402142 @default.
• W1551148645 cites W2036372762 @default.
• W1551148645 cites W2037850634 @default.
• W1551148645 cites W2060778001 @default.
• W1551148645 cites W2102099204 @default.
• W1551148645 cites W2111771113 @default.
• W1551148645 cites W2117753247 @default.
• W1551148645 cites W2135255848 @default.
• W1551148645 cites W2137370768 @default.
• W1551148645 cites W2138606463 @default.
• W1551148645 cites W2139063786 @default.
• W1551148645 cites W2144623665 @default.
• W1551148645 cites W2152407468 @default.
• W1551148645 cites W2418214064 @default.
• W1551148645 cites W4241614158 @default.
• W1551148645 doi "https://doi.org/10.1002/cb.1530" @default.
• W1551148645 hasPublicationYear "2015" @default.
• W1551148645 type Work @default.
• W1551148645 sameAs 1551148645 @default.
• W1551148645 citedByCount "8" @default.
• W1551148645 countsByYear W15511486452016 @default.
• W1551148645 countsByYear W15511486452017 @default.
• W1551148645 countsByYear W15511486452018 @default.
• W1551148645 countsByYear W15511486452019 @default.
• W1551148645 countsByYear W15511486452021 @default.
• W1551148645 countsByYear W15511486452022 @default.
• W1551148645 countsByYear W15511486452023 @default.
• W1551148645 crossrefType "journal-article" @default.
• W1551148645 hasAuthorship W1551148645A5058027507 @default.
• W1551148645 hasAuthorship W1551148645A5069487388 @default.
• W1551148645 hasAuthorship W1551148645A5077469020 @default.
• W1551148645 hasConcept C103278499 @default.
• W1551148645 hasConcept C112698675 @default.
• W1551148645 hasConcept C115961682 @default.
• W1551148645 hasConcept C130191384 @default.
• W1551148645 hasConcept C13606891 @default.
• W1551148645 hasConcept C14224292 @default.
• W1551148645 hasConcept C144024400 @default.
• W1551148645 hasConcept C144133560 @default.
• W1551148645 hasConcept C154945302 @default.
• W1551148645 hasConcept C15744967 @default.
• W1551148645 hasConcept C169760540 @default.
• W1551148645 hasConcept C180747234 @default.
• W1551148645 hasConcept C188147891 @default.
• W1551148645 hasConcept C26326936 @default.
• W1551148645 hasConcept C26760741 @default.
• W1551148645 hasConcept C2776035688 @default.
• W1551148645 hasConcept C2781310500 @default.
• W1551148645 hasConcept C36289849 @default.
• W1551148645 hasConcept C41008148 @default.
• W1551148645 hasConcept C46312422 @default.
• W1551148645 hasConcept C77088390 @default.
• W1551148645 hasConcept C77805123 @default.
• W1551148645 hasConceptScore W1551148645C103278499 @default.
• W1551148645 hasConceptScore W1551148645C112698675 @default.
• W1551148645 hasConceptScore W1551148645C115961682 @default.
• W1551148645 hasConceptScore W1551148645C130191384 @default.
• W1551148645 hasConceptScore W1551148645C13606891 @default.
• W1551148645 hasConceptScore W1551148645C14224292 @default.
• W1551148645 hasConceptScore W1551148645C144024400 @default.
• W1551148645 hasConceptScore W1551148645C144133560 @default.
• W1551148645 hasConceptScore W1551148645C154945302 @default.
• W1551148645 hasConceptScore W1551148645C15744967 @default.
• W1551148645 hasConceptScore W1551148645C169760540 @default.
• W1551148645 hasConceptScore W1551148645C180747234 @default.
• W1551148645 hasConceptScore W1551148645C188147891 @default.
• W1551148645 hasConceptScore W1551148645C26326936 @default.
• W1551148645 hasConceptScore W1551148645C26760741 @default.
• W1551148645 hasConceptScore W1551148645C2776035688 @default.
• W1551148645 hasConceptScore W1551148645C2781310500 @default.
• W1551148645 hasConceptScore W1551148645C36289849 @default.
• W1551148645 hasConceptScore W1551148645C41008148 @default.
• W1551148645 hasConceptScore W1551148645C46312422 @default.
• W1551148645 hasConceptScore W1551148645C77088390 @default.
• W1551148645 hasConceptScore W1551148645C77805123 @default.
• W1551148645 hasIssue "2" @default.
• W1551148645 hasLocation W15511486451 @default.
• W1551148645 hasOpenAccess W1551148645 @default.
• W1551148645 hasPrimaryLocation W15511486451 @default.
• W1551148645 hasRelatedWork W2002509858 @default.
• W1551148645 hasRelatedWork W2020590481 @default.
• W1551148645 hasRelatedWork W2032604403 @default.
• W1551148645 hasRelatedWork W2093764033 @default.

• next