Matches in SemOpenAlex for { <https://semopenalex.org/work/W1552292838> ?p ?o ?g. }
- W1552292838 endingPage "1260" @default.
- W1552292838 startingPage "1245" @default.
- W1552292838 abstract "Purpose The purpose of this paper is threefold. First, this study seeks to provide a framework for, and endeavor to gain, an in‐depth understanding of the decision‐making process in relation to playing or not playing massively multiplayer online role‐playing games (MMORPGs) by using qualitative data from interviewing both players and non‐players. Second, it seeks to establish a better measure and model using an ethnographic decision tree model that describes the decision‐making process of internet users. Finally, for cross‐validity purposes, it aims to verify the model using quantitative data from face‐to‐face surveys of players/non‐players in an online gaming context. Design/methodology/approach A two‐phase mixed method is adopted here. During the first phase, the decision tree development phase, to capture the concerns of internet users who are facing the choice of playing MMORPGs or not, qualitative‐based procedures are used to identify decision factors and organize them into a decision tree for better understanding a research problem. In the second phase, the decision tree verification phase, to test the predictive capability of the composite model, a quantitative‐based survey instrument, which represents the decision criteria identified in the first phase, is adopted for data collection and analysis. Findings The results revealed that 14 criteria, formulated as a decision tree, were identified in the model‐building phase. In the model‐testing phase, 137 decision processes were successfully predicted and 17 predictive pathways led to a decision against the factual, giving a predictive rate of 89 per cent. Originality/value The study bridges the gap between the research in online games and in decision making. At the theoretical level, the decision tree model can provide a more comprehensive and in‐depth explanation of the online games‐playing phenomenon. In practice, marketers can easily become aware of the user considerations and identify exactly what needs to be done to fulfil users' criteria for playing MMORPGs. And, from a methodological standpoint, a mixed method can help researchers improve techniques used in study for building more predictive models." @default.
- W1552292838 created "2016-06-24" @default.
- W1552292838 creator A5002830705 @default.
- W1552292838 creator A5042197666 @default.
- W1552292838 creator A5071437327 @default.
- W1552292838 date "2009-09-04" @default.
- W1552292838 modified "2023-09-27" @default.
- W1552292838 title "Why do internet users play massively multiplayer online role‐playing games?" @default.
- W1552292838 cites W1791587663 @default.
- W1552292838 cites W1971810032 @default.
- W1552292838 cites W1974063328 @default.
- W1552292838 cites W1977263008 @default.
- W1552292838 cites W1982555474 @default.
- W1552292838 cites W1990320202 @default.
- W1552292838 cites W1996307834 @default.
- W1552292838 cites W1996971240 @default.
- W1552292838 cites W2000325040 @default.
- W1552292838 cites W2001194161 @default.
- W1552292838 cites W2006844406 @default.
- W1552292838 cites W2007085295 @default.
- W1552292838 cites W200776159 @default.
- W1552292838 cites W2012920605 @default.
- W1552292838 cites W2017330254 @default.
- W1552292838 cites W2022184030 @default.
- W1552292838 cites W2042093593 @default.
- W1552292838 cites W2054462831 @default.
- W1552292838 cites W2058410319 @default.
- W1552292838 cites W2069691347 @default.
- W1552292838 cites W2072338474 @default.
- W1552292838 cites W2085895180 @default.
- W1552292838 cites W2087328247 @default.
- W1552292838 cites W2098319536 @default.
- W1552292838 cites W2122328334 @default.
- W1552292838 cites W2129045577 @default.
- W1552292838 cites W2150845173 @default.
- W1552292838 cites W2161864240 @default.
- W1552292838 cites W2170555254 @default.
- W1552292838 cites W3122811468 @default.
- W1552292838 cites W4244824685 @default.
- W1552292838 doi "https://doi.org/10.1108/00251740910984523" @default.
- W1552292838 hasPublicationYear "2009" @default.
- W1552292838 type Work @default.
- W1552292838 sameAs 1552292838 @default.
- W1552292838 citedByCount "20" @default.
- W1552292838 countsByYear W15522928382012 @default.
- W1552292838 countsByYear W15522928382014 @default.
- W1552292838 countsByYear W15522928382015 @default.
- W1552292838 countsByYear W15522928382016 @default.
- W1552292838 countsByYear W15522928382018 @default.
- W1552292838 countsByYear W15522928382020 @default.
- W1552292838 countsByYear W15522928382021 @default.
- W1552292838 countsByYear W15522928382022 @default.
- W1552292838 crossrefType "journal-article" @default.
- W1552292838 hasAuthorship W1552292838A5002830705 @default.
- W1552292838 hasAuthorship W1552292838A5042197666 @default.
- W1552292838 hasAuthorship W1552292838A5071437327 @default.
- W1552292838 hasConcept C105795698 @default.
- W1552292838 hasConcept C110875604 @default.
- W1552292838 hasConcept C111919701 @default.
- W1552292838 hasConcept C113174947 @default.
- W1552292838 hasConcept C133462117 @default.
- W1552292838 hasConcept C134306372 @default.
- W1552292838 hasConcept C136764020 @default.
- W1552292838 hasConcept C144024400 @default.
- W1552292838 hasConcept C151730666 @default.
- W1552292838 hasConcept C154945302 @default.
- W1552292838 hasConcept C15744967 @default.
- W1552292838 hasConcept C171606756 @default.
- W1552292838 hasConcept C178790620 @default.
- W1552292838 hasConcept C185592680 @default.
- W1552292838 hasConcept C19165224 @default.
- W1552292838 hasConcept C24845683 @default.
- W1552292838 hasConcept C2522767166 @default.
- W1552292838 hasConcept C2779343474 @default.
- W1552292838 hasConcept C33191230 @default.
- W1552292838 hasConcept C33923547 @default.
- W1552292838 hasConcept C41008148 @default.
- W1552292838 hasConcept C44280652 @default.
- W1552292838 hasConcept C56289965 @default.
- W1552292838 hasConcept C56739046 @default.
- W1552292838 hasConcept C70410870 @default.
- W1552292838 hasConcept C84525736 @default.
- W1552292838 hasConcept C86803240 @default.
- W1552292838 hasConcept C98045186 @default.
- W1552292838 hasConceptScore W1552292838C105795698 @default.
- W1552292838 hasConceptScore W1552292838C110875604 @default.
- W1552292838 hasConceptScore W1552292838C111919701 @default.
- W1552292838 hasConceptScore W1552292838C113174947 @default.
- W1552292838 hasConceptScore W1552292838C133462117 @default.
- W1552292838 hasConceptScore W1552292838C134306372 @default.
- W1552292838 hasConceptScore W1552292838C136764020 @default.
- W1552292838 hasConceptScore W1552292838C144024400 @default.
- W1552292838 hasConceptScore W1552292838C151730666 @default.
- W1552292838 hasConceptScore W1552292838C154945302 @default.
- W1552292838 hasConceptScore W1552292838C15744967 @default.
- W1552292838 hasConceptScore W1552292838C171606756 @default.
- W1552292838 hasConceptScore W1552292838C178790620 @default.
- W1552292838 hasConceptScore W1552292838C185592680 @default.