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- W1552357446 abstract "We seek to operationalie a new construct, proximity, and identify its role in customers' willingness to transact online. Trust is a well studied phenomenon in ecommerce, but it falls short in explaining some hitherto intangible aspects of online transactions such as how users feel about doing business with a particular company. There are clearly cultural differences in the need for face to face contact when doing business which spill over into the world of e-commerce. We use the proximity construct to effectively explain some differences in behavioural intention that cannot be explained by culture or trust alone." @default.
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- W1552357446 date "2007-01-01" @default.
- W1552357446 modified "2023-09-26" @default.
- W1552357446 title "The role of proximity in willingness to transact: The effects of trust and culture" @default.
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