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- W1552513107 abstract "Dropbox is a venture-backed Silicon Valley startup, founded in 2006, that provides online storage and backup services to millions of customers using a freemium (free premium offers) business model. The case recounts Dropbox's history from conception through mid-2010, when founder/CEO Drew Houston must make strategic decisions about new features, how to target enterprise customers, and whether to pursue distribution deals with smartphone manufacturers.Learning Objective:Illustrate the application of lean startup management practices, including reliance on a minimum viable product and A/B testing to optimize design and marketing strategy." @default.
- W1552513107 created "2016-06-24" @default.
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- W1552513107 date "2011-01-19" @default.
- W1552513107 modified "2023-09-23" @default.
- W1552513107 title "Dropbox: 'It Just Works'" @default.
- W1552513107 hasPublicationYear "2011" @default.
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