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- W1552837442 abstract "The objective of this paper was to discuss the construction and use of a heuristic referential as a tool to supportstrategic decisions. The heuristics, in this case, is similar to cognitive maps. The term frugal represents whatis simple and the term partial refers to the reading of part of the aspects which influence the phenomenon.The adopted methodology was the study of cases of two technological innovations in the university context. Theidentification of critical factors led to the CPR (Culture, Processes and Resources) frugal and partial heuristic.The intention was to incorporate, into each of these spheres, characteristics that may interfere with such innovationprocesses and offer support to managers strategic decisions. It was concluded that, although the methodologyof the heuristic generation xx presents important limitations, its use as a tool in specific contexts may bea way of awakening the inner cognitive experience.Keywords: Heuristic; Strategy; Case Study; Decision-making process." @default.
- W1552837442 created "2016-06-24" @default.
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- W1552837442 date "2007-12-01" @default.
- W1552837442 modified "2023-10-15" @default.
- W1552837442 title "Heurísticas frugais e parciais como referencial de apoio às decisões estratégicas" @default.
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- W1552837442 doi "https://doi.org/10.15675/gepros.v0i4.183" @default.
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