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- W1552866835 abstract "Nowadays, markets are constantly changing. The marketing professionals seek, all the time, new ways of attracting and maintaining customers. Certainly, the automobile companies are part of this market, in which it is important to be present in the Internet. This paper aims to analyze the internal factors of attractiveness of a Renault authorized dealer in Brazil, identifying its deficiencies and opportunities. The company site was compared to 16 Renault authorized dealers in Brazil, to 17 other competitors in the same area, and to 20 sites indicated as the best ones in Brazil. As a result, we identified that the main contents of the sites are the presentation of the company and its products, with little emphasis on the interaction between customer and company. Several internal factors of attraction are not being used in the current site (help, level of privacy, etc.), which should be incorporated to obtain more customer attention." @default.
- W1552866835 created "2016-06-24" @default.
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- W1552866835 date "2002-01-01" @default.
- W1552866835 modified "2023-09-26" @default.
- W1552866835 title "WEB SITES ATTRACTIVENESS: A BRAZILIANAUTHORIZED DEALER CASE" @default.
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