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• W15531956 abstract "The gathering of feedback is an important part of educational program development and workforce development in general. It is critical that human resource development practitioners are able to gauge the success of their efforts from the viewpoints of a wide variety of stakeholders. One of the best ways to gather employee and consumer feedback for research, evaluation, and continuous improvement is through the use of surveys. Telephone surveys or hard-copy surveys, mailed or manually distributed to potential survey respondents, have traditionally been ways researchers have gathered survey data. In the age of the Internet, however, online surveys can be an efficient way to gather data as well (Strachota, Schmidt, & Conceicao, 2005). Despite the myriad of opportunities offered by the Internet, survey researchers have not been leaders in the use of Internet-based surveys. In fact, Dillman and Bowker (2001) note that “...the use of web surveys seems to have caught the survey methodology community somewhat by surprise. Leadership for the development of web survey procedures has come in large part from computer programmers, many of whom have little or no training in survey methodology” (p. 1). They further posit that “rather than being at the forefront of this latest innovation in the conduct of social surveys, survey methodologists are playing catch-up as they learn to master these new survey development tools” (p. 1). The purpose of this paper is to describe an efficient process for conducting online survey research. The process is described using two empirical case studies. Using the Internet as a data-gathering tool adds extra layers of complexity to the process of survey development. Gunn (2002) suggests that “unlike other types of surveys, web page design skills and computer programming expertise play a significant role in the design of web-based surveys” (p. 1). These challenges have been made somewhat easier by the development of websites specifically geared to help researchers develop and distribute online surveys. Websites such as SuveyShare.com, SurveyMonkey.com, and Zoomerang.com allow researchers to set up online surveys in a matter of minutes. Many of these sites offer distribution, tabulation, and reporting features as well. However, researchers must be aware that there are additional considerations associated with the use of online surveys that must be addressed as part of survey development and distribution processes (Strachota et al., 2005). This paper examines two empirical studies that used online surveys to collect data to measure satisfaction in job training and workforce development. A description of each study and findings related to response rate, the processes used in online survey development and implementation, as well as recommendations for the future use of online surveys are presented." @default.
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• W15531956 date "2006-02-01" @default.
• W15531956 modified "2023-09-24" @default.
• W15531956 title "The Use of Online Surveys to Measure Satisfaction in Job Training and Workforce Development." @default.
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