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- W1553854503 abstract "This chapter will challenge the accepted notions of cultural vanilla applications for e-Commerce and e-Business on the Web. The approach taken suggests that national culture exists at all levels from the visual to the implicit behaviors that frame interpretation of business process when undertaking e-Commerce. Studies done show quite clearly that culture distorts the relationships in any trading and business situation in ways that are not always obvious. We will explore the in-depth nature of the trading relationships and demonstrate the impact of cultural practice on the trading interface both on the Web and in the negotiations for business." @default.
- W1553854503 created "2016-06-24" @default.
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- W1553854503 date "2002-01-01" @default.
- W1553854503 modified "2023-10-04" @default.
- W1553854503 title "A Model for Culturally Informed Web Interfaces" @default.
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- W1553854503 doi "https://doi.org/10.4018/978-1-930708-21-1.ch001" @default.
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