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• W1553871103 abstract "ABSTRACT Childhood obesity has prompted an increased scrutiny of the foodscape, along with the call for innovative strategies to make our social environments more supportive of healthy eating. Child-targeted supermarket foods are an increasing, but typically overlooked, part of this food environment. Using content analysis, this article profiles the strategies used to market foods to children and their parents in the Canadian supermarket environment. Child-targeted food products were purchased from two major grocery store chains in Calgary, Alberta, and assessed in terms of their packaging, marketing appeals, nutritional quality, and food type. The discussion details how and why the marketing of “fun” in food creates key challenges in terms of supporting child health." @default.
• W1553871103 created "2016-06-24" @default.
• W1553871103 creator A5013751054 @default.
• W1553871103 date "2012-07-03" @default.
• W1553871103 modified "2023-09-29" @default.
• W1553871103 title "Packaging Fun: Analyzing Supermarket Food Messages Targeted at Children" @default.
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• W1553871103 doi "https://doi.org/10.22230/cjc.2012v37n2a2550" @default.
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