Matches in SemOpenAlex for { <https://semopenalex.org/work/W1554839495> ?p ?o ?g. }
Showing items 1 to 71 of
71
with 100 items per page.
- W1554839495 endingPage "58" @default.
- W1554839495 startingPage "47" @default.
- W1554839495 abstract "With the growth of online advertising and social media, it is increasingly necessary that advertising and public relations integrate video messages into campaign efforts. Offering video production classes that focus on multimedia broadcast strategy and production unique to advertising and public relations is one way that universities can address this development. This article provides a description of an experimental course, “Multimedia Commercial Production for Advertising and Public Relations,” co-taught at a private Midwestern university by an advertising professor with significant agency experience and an active award-winning filmmaker. Experiential learning and hands-on instruction of television production education provide the framework for the course design. Instructional goals, lecture topics and assignment ideas congruent with experiential methods of education are presented. A 16-week course outline, based on student feedback and evaluations gained from surveys as well as instructors’ assessment, is offered." @default.
- W1554839495 created "2016-06-24" @default.
- W1554839495 creator A5030026944 @default.
- W1554839495 date "2012-11-01" @default.
- W1554839495 modified "2023-09-25" @default.
- W1554839495 title "Teaching Multimedia Commercial Production for Advertising and Publication Relations" @default.
- W1554839495 cites W1995875641 @default.
- W1554839495 cites W2024507855 @default.
- W1554839495 cites W2790329026 @default.
- W1554839495 cites W2791292934 @default.
- W1554839495 cites W2792840865 @default.
- W1554839495 cites W2793308056 @default.
- W1554839495 doi "https://doi.org/10.1177/109804821201600206" @default.
- W1554839495 hasPublicationYear "2012" @default.
- W1554839495 type Work @default.
- W1554839495 sameAs 1554839495 @default.
- W1554839495 citedByCount "1" @default.
- W1554839495 countsByYear W15548394952019 @default.
- W1554839495 crossrefType "journal-article" @default.
- W1554839495 hasAuthorship W1554839495A5030026944 @default.
- W1554839495 hasConcept C108170787 @default.
- W1554839495 hasConcept C112698675 @default.
- W1554839495 hasConcept C139719470 @default.
- W1554839495 hasConcept C144024400 @default.
- W1554839495 hasConcept C144133560 @default.
- W1554839495 hasConcept C162324750 @default.
- W1554839495 hasConcept C166142869 @default.
- W1554839495 hasConcept C17744445 @default.
- W1554839495 hasConcept C19417346 @default.
- W1554839495 hasConcept C2778348673 @default.
- W1554839495 hasConcept C36289849 @default.
- W1554839495 hasConcept C37228920 @default.
- W1554839495 hasConcept C39549134 @default.
- W1554839495 hasConcept C41008148 @default.
- W1554839495 hasConcept C49774154 @default.
- W1554839495 hasConceptScore W1554839495C108170787 @default.
- W1554839495 hasConceptScore W1554839495C112698675 @default.
- W1554839495 hasConceptScore W1554839495C139719470 @default.
- W1554839495 hasConceptScore W1554839495C144024400 @default.
- W1554839495 hasConceptScore W1554839495C144133560 @default.
- W1554839495 hasConceptScore W1554839495C162324750 @default.
- W1554839495 hasConceptScore W1554839495C166142869 @default.
- W1554839495 hasConceptScore W1554839495C17744445 @default.
- W1554839495 hasConceptScore W1554839495C19417346 @default.
- W1554839495 hasConceptScore W1554839495C2778348673 @default.
- W1554839495 hasConceptScore W1554839495C36289849 @default.
- W1554839495 hasConceptScore W1554839495C37228920 @default.
- W1554839495 hasConceptScore W1554839495C39549134 @default.
- W1554839495 hasConceptScore W1554839495C41008148 @default.
- W1554839495 hasConceptScore W1554839495C49774154 @default.
- W1554839495 hasIssue "2" @default.
- W1554839495 hasLocation W15548394951 @default.
- W1554839495 hasOpenAccess W1554839495 @default.
- W1554839495 hasPrimaryLocation W15548394951 @default.
- W1554839495 hasRelatedWork W2030250808 @default.
- W1554839495 hasRelatedWork W2355862304 @default.
- W1554839495 hasRelatedWork W2356108042 @default.
- W1554839495 hasRelatedWork W2376796979 @default.
- W1554839495 hasRelatedWork W2379418341 @default.
- W1554839495 hasRelatedWork W2380054981 @default.
- W1554839495 hasRelatedWork W2393110101 @default.
- W1554839495 hasRelatedWork W2506683205 @default.
- W1554839495 hasRelatedWork W2748952813 @default.
- W1554839495 hasRelatedWork W2899084033 @default.
- W1554839495 hasVolume "16" @default.
- W1554839495 isParatext "false" @default.
- W1554839495 isRetracted "false" @default.
- W1554839495 magId "1554839495" @default.
- W1554839495 workType "article" @default.