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- W1555002169 abstract "Abstract While trade promotions overall command over half of the total money spent on advertising and promotion, research on trade promotions is limited. This article brings together important findings in the trade promotion literature and summarize what we know about trade promotions. Findings in eight areas of trade promotions are discussed." @default.
- W1555002169 created "2016-06-24" @default.
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- W1555002169 date "2010-09-30" @default.
- W1555002169 modified "2023-09-23" @default.
- W1555002169 title "Trade Promotions: Issues and Findings" @default.
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- W1555002169 doi "https://doi.org/10.1002/9781444316568.wiem04012" @default.
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