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- W1555502308 abstract "textabstractMarketing managers are exposed to an ever-growing stream of information about themarkets they are operating in and the performance of their products. In the ElectronicEra the supply of data has exploded and marketing management support systems areneeded to transform this data into actionable knowledge. This paper deals with thenature of marketing management support systems (MMSS) and the different types ofMMSS that are available. Also a marketing management support recommender ispresented that can help to find the most appropriate type(s) of MMSS for a givendecision situation.Finally, we discuss the future of marketing management support systems in theperspective of relevant developments in leT and of the changes in the environment ofthe marketing decision maker." @default.
- W1555502308 created "2016-06-24" @default.
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- W1555502308 date "1999-01-01" @default.
- W1555502308 modified "2023-09-23" @default.
- W1555502308 title "Marketing Decision Making in the Electronic Era: The State-of-the-Art of Marketing Management Support Systems" @default.
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