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- W1556221201 abstract "The willingness-to-pay by German consumers for the credence characteristic traceability of pork and turkey is analysed by means of the conjoint analysis additive model, also taking the consumers´ associations with the term traceability and the QS label into account. The results indicate a different WTP regarding traceability of pork and turkey for specific consumer groups. A majority considers meat traceability as important. However, the distinctive sensitivity to price exhibited is a result of the fact that traceability is only of secondary importance as an assessment criterion, after price. Food retailers should adjust their communication and price policies in order to take advantage of the consumers’ higher WTP for traceable products according to the sort of meat." @default.
- W1556221201 created "2016-06-24" @default.
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- W1556221201 date "2008-01-01" @default.
- W1556221201 modified "2023-09-27" @default.
- W1556221201 title "Traceability of meat: Consumers' associations and their willingness-to-pay" @default.
- W1556221201 doi "https://doi.org/10.22004/ag.econ.43951" @default.
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